Anissa Moyston

• Managed a multitude of projects simultaneously that live under the Baseball/Softball and all minor league Team Sports (Basketball, Football, Volleyball, etc.)

• Assigned projects, timelines and to do’s to a team of 7 creatives, in order to meet marketing deadlines for launches, events and releases

• Worked closely with the Art Director, Creative Team and Marketing Managers to identify any operational challenges and solving for them

• Drove operational success by adhering to best practices for campaign setup, delivery, and streamlining the workflow

• Developed relationships with the marketers to better understand the each departments needs and KPI’s

Client served: Edward Jones

• Overseeing various types of mid- to large-scale integrated brand and marketing projects from initial concept to delivery within established scope timing, budget, and quality expectations

• Planning, facilitating and supporting all aspects of the project delivery including strategic and creative development, review and approval processes

• Developing, implementing and maintaining processes and procedures that drive greater efficiency and quality of work

• Maintaining an awareness of potential interdependencies with other projects and their impact

Clients served: Kabbage

• Managing the creative and development team in their process to drive forward project work

• Creating account-specific scrum process documents inclusive of the creative and development process, along with the required stakeholder approval process

• Utilizing Microsoft Planner and Workfront heavily, in order to keep track of requests from 90+ marketers, averaging about 60+ projects/requests quarterly

• Leading weekly creative standup meetings to align on project status, next steps and any blockers

• Received the Global Advertising & Brand Management Inclusive Leadership Trailblazer Award (April 2023)

Clients served: Kraft Heinz Company, McDonalds

• Managed the internal workflow and daily client interactions - inclusive of budgets, scheduling legal, resourcing, content reviews and campaign/evergreen workstreams

• Led a team of creative resources (copywriters, designers, strategists) that focused on trending and cultural moments to promote brand presence

• Utilized insights to gain a deeper understanding understanding of how content is performing and how to better align with the brand’s KPI’s

Clients served: Bolthouse Farms, The Bouqs, Live Nation, NBCUniversal

• Managed all resourcing across assigned clients for strategy, creative and production and aligned with internal resource manager

• Developed internal and external timelines to ensure project deadlines are achieved and the brief objective is met

• Collaborated with peers on process improvement within internal project management department

• Facilitated any client communications regarding briefings, feedback, updates to the internal project team